Tom Hassell

Tom Hassell serves as President of Life is Good, the original positive lifestyle brand dedicated to spreading optimism and making a meaningful social impact through its products and mission. 

‍

In prior roles including Vice President of e-Commerce at Life is Good, Tom helped spearhead the brand’s digital transformation, overseeing a surge in online revenue from $30 million in 2017 to over $86 million by 2020. 

‍

His leadership expertise was honed through senior roles at prominent retail and lifestyle companies, such as Lord & Taylor, Perry Ellis, Ann Taylor, and Eastern Mountain Sports. 

‍

Tom is deeply committed to the brand’s core mission not just as a marketing message, but as a cultural and philanthropic north star championing initiatives like the Life is Good Playmaker Project to empower communities through optimism. 

‍

As a thought leader, he has spoken about the company’s values, creative process, and optimism-driven strategies in platforms like The Talent Economy Podcast, where he explores how purpose can guide business in turbulent times. 

‍

Tom’s purpose-driven leadership continues to define Life is Good, blending optimism, digital growth, and retail acumen into a meaningful brand experience that resonates with employees and consumers alike.