Henry Coutinho-Mason

Henry Coutinho-Mason is the co-author of The Future Normal. A leading authority on consumer trends and innovation, he has spent more than a decade helping global organizations understand and act on emerging shifts shaping business and society.

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Previously, Henry served as Managing Director of TrendWatching, one of the world’s foremost trend firms, where he advised executives from brands including Johnson & Johnson, Calvin Klein, Mastercard, and Tata Group. He is also the author of Trend-Driven Innovation, a practical guide that has become a reference for leaders navigating disruptive change.

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As a keynote speaker, Henry has delivered more than 100 talks and workshops in over 30 countries, combining data-driven insights with compelling storytelling. His work has been featured in the Financial Times, The Guardian, Harvard Business Review, The New York Times, and The Economist.

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In addition to writing and speaking, Henry co-founded 3Space, a social enterprise recognized by Fast Company and the FT/Citi Urban Ingenuity Awards. He is also a guest lecturer at HEC Paris, where he shares his perspectives on the intersection of innovation and strategy. In 2016, GQ named him among the “Most Connected Men in Britain,” reflecting his influence in the global innovation ecosystem.

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